To equip Founders with the practical tools, coaching and systems they need to build strong and stay strong.
welcome
Hello, my name is Sherri Viccars. With more than 25 years as a serial entrepreneur and over 20 years advising small businesses, I’ve built my career around helping Founders navigate the realities of building and sustaining a successful company. My experience spans a wide range of industries, giving me a deep, practical understanding of how different business models work and the unique challenges that can exist.
Having been “in the trenches” myself, I know firsthand the pressures that come with running a business: juggling growth, managing operations, leading teams, and making decisions with imperfect information. That’s why my approach is grounded in empathy, clarity, and actionable strategy.
I’m especially passionate about helping business owners make sense of their numbers. Strong sales don’t always translate into strong cash flow, and I’ve guided countless entrepreneurs through the critical difference between the two. By demystifying financials and turning data into insight, I coach Founders to gain control, improve profitability, and build healthier, more resilient businesses.
how can i assist?
The owner’s edge program
Monthly membership that provides support for entrepreneurs who value being hands on with their finances while having a knowledgeable partner to help you stay centered, trust your numbers without doubt and overwhelm and keep profit minded.
the cashflow canvas AND gLINDA*
The Cashflow Canvas™ is a simple yet powerful three-part visual budgeting system that lets you see your cash flow at a glance, make stronger money decisions, and keep more profits in your pocket. And with our hands-on support, you’ll master the framework and confidently apply it to your business.
financial coaching
Take control of your cash flow, your profit, and your business future.
My one-on-one coaching gives you clear financial guidance, proven strategies, and the accountability you need to grow stronger, smarter, and more profitable—starting now.